MozCon 2013 – Kelsey Libert – Anatomy of a Viral Hit


What kind of links will never be devalued? The ones your audience builds for you. Kelsey will unearth the essentials for creating a viral marketing campaign: a process in which you create one campaign, send one pitch, and secure one placement that results in 1,200 links. And she’ll show you how to make this method work for your brand.

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